Elephant Crisis Fund

Mark Richardson ― Graphic Designer

Manchester, UK

Branding Carbon

"The Leonardo DiCaprio Foundation was established in 1998 with the intention of protecting the world’s last wild places. They approached Superfried to develop the identity for a global crisis fund set-up to protect elephants and tackle the ivory market. 

It was requested that if possible the identity should simultaneously represent both the species & their natural habitat. To achieve this I looked at ways to illustrate elephants via topographic contours. Whilst testing the identity shots of their skin bore a striking resemblance to parched landscapes."