Elephant Crisis Fund
Mark Richardson ― Graphic Designer
"The Leonardo DiCaprio Foundation was established in 1998 with the intention of protecting the world’s last wild places. They approached Superfried to develop the identity for a global crisis fund set-up to protect elephants and tackle the ivory market.
It was requested that if possible the identity should simultaneously represent both the species & their natural habitat. To achieve this I looked at ways to illustrate elephants via topographic contours. Whilst testing the identity shots of their skin bore a striking resemblance to parched landscapes."